Verb4Concept Citations

"Bidding war for Super Bowl spot."

2006-04-03T10:33:00.000-07:00

Nudd, Tim. Adweek. New York: Nov 10, 2003. Vol.44; pg. 34
"Bidding war for Super Bowl spot."

Quotation:
The Charlotte, N.C., agency has logged on to eBay and put up for sale two weeks' worth of "strategically sound, creatively brilliant" concepting for a Super Bowl spot.

"The magnificent seven."

2006-04-03T09:02:00.000-07:00

Anonymous. Nation's Restaurant News. New York: Apr 24, 2000. Vol.4, Iss. 1; pg. 16, 3 pgs
"The magnificent seven."

Quotation:
Masters of branding speak out on the methods behind their creative concepting.

"Computer-integrated product creation is the next step."

2006-04-03T09:01:00.000-07:00

Brown, Peter. Automotive Engineering International. Warrendale: May 2005. Vol. 113, Iss. 5; pg. 80
"Computer-integrated product creation is the next step."

Quotation:
Automotive engineering in the 21st century is evolving beyond simultaneous engineering (SE) to Computer Integrated product Creation (CIPC). CIPC represents a subtle, yet significant shift in product development because it links all of the elements of product creation and development, including concepting, engineering, development, sales, and service together through a central hub or core, called the Virtual Product Space (VPS).

"HI-WIRE Rolls out spots for Victory Sports."

2006-04-03T09:00:00.001-07:00

Anonymous, Videography. New York: Dec 2003. Vol.28, Iss. 12; pg. 11
"HI-WIRE Rolls out spots for Victory Sports."

Quotation:
To reach this goal, the agency Met/Hodder completed creative concepting for the Vicorty Sports on-are television promotional package, which includes network IDs, promos, show opens, and graphics.

"Direct to the dot coms."

2006-04-03T09:00:00.000-07:00

McCort, Kristinha. Millimeter. Cleveland: Jun 2000. Vol.28, Iss. 6; pg. 17, 1 pgs
"Direct to the dot coms."

Quotation:
"You may think that an idea is really cool, but is it really going to sell a product? When we started concepting their spots for them, if it doesn’t work, then they are not going to come back," he notes.

"Troika Visits TV Land."

2006-04-03T08:59:00.000-07:00

Anonymous, Videography. New York: may 2004. Vol. 29, Iss. 5; pg. 62, 1 pgs
"Troika Visits TV Land."

Quotation:
The project "Everlasting Journey," involved concepting, scripting, design, animation, editing, sound design and original music composition.